Our Committment
Incorporating sustainability as a practice into our brand DNA has been in the making for the last fourteen months.
We pride ourselves on creating designer lingerie which embodies the essence of slow fashion. Designing pieces to be cherished for years to come and prioritising worker welfare.
We have worked hard to implement sustainable practices within our business and are committed to furthering our environmental impact to make positive change.
1. Packaging
We’ve put as much thought into our packaging as we do our exquisite designs. Below are just a few examples of the changes we’ve made to minimise waste and maximise recyclability. Packaging which doesn’t cost the earth:
Introduced digital invoices (saving on average 211 piece of paper per month).
New ‘Eco’ option for delivery now accounts for 78% of all our orders. These envelopes are fully recyclable and lightweight, meaning fewer vehicles and less fuel is needed to transport them.
Recycled tissue paper and biodegradable stickers.
Gift boxes are made from sustainable materials and are designed to be kept.
FSC certified materials used within all packaging.
Swing tickets are made from recyclable card and ribbon made from recycled polyester.
All DHL packages are shipped with a GoGreen service to offset carbon emissions.
2. Championing a Less is More Outlook
We believe in investing in high-quality pieces that are designed to last. Our lingerie combines expert craftsmanship with timeless design to ensure our pieces stand the test of time and can be cherished for years to come.
To keep your lingerie and nightwear looking its very best we recommend always washing by hand using a delicate fabric detergent.
By taking care of your clothes you can help slow down consumption of garments by making thoughtful shopping choices and cherishing the pieces that you own and love.
As advocates of ethical manufacturing we think it's important to work with people who share our beliefs. We are proud to have been working with our wonderful factory in Portugal for over 15 years.
Positive Luxury
We are proud to be awarded the Positive Luxury mark, a recognisable symbol to showcase our commitments towards sustainability and mindful design.
"Fleur of England is ever evolving and we will always do our utmost to provide luxury garments whilst keeping in mind our environmental footprint. Continually making green steps to make positive change.”
