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Model wearing the Fleur of England penelope peach silk babydoll whilst standing in a garden

Our Ethical Ethos

Our lingerie may be precious, but so are the earth’s resources.  As part of one of the most polluting industries on the planet, we have a responsibility to make changes and improve our practices where we can  to work towards a better and more sustainable future. We’re by no means perfect, but we are continually taking steps towards improving our environmental impact. 

We invite you to explore Fleur of England's sustainability values below. 

Fleur compares embroidery on a bra to her original sketches
Fleur designing lingerie in a sketchbook
close up of Fleur of England's new swing tag