Hand designed by Fleur

Hand designed by Fleur

All our lingerie pieces are hand designed by Fleur. From the shape and fit to the bespoke embroidery, Fleur sketches everything herself here in our Bristol office.
Our technical team work on all technical aspects of the product journey from sketch to finished product. Getting the perfect fit is as important as the design for us.

About Us

We welcome you into our world of modern luxury and sensuality. From our lingerie collections, to our resort collection, we bring you luxury pieces with modern design.

We are passionate about designing lingerie and swimwear that is empowering and elegant with an absolutely flawless finish. All garments are designed at our Bristol studio and are unique and exclusive to Fleur of England. Our lingerie is the epitome of luxury; it is utterly captivating with intricately beautiful designs. Our swimwear is chic and stylish and will make you feel your very best at the pool and in the sea.

Here at Fleur of England, we believe that what you wear underneath is just as important as the clothes themself! Feeling good and looking good is a must. We create lingerie to empower women, exuding confidence, grace and sensuality. Fleur sources beautiful fabrics and components personally each season. All laces are French or Italian and of the highest, most exquisite quality. All embroidery is hand designed by Fleur. We take pride in designing lingerie that is modern and directional, it is the little touches that make our lingerie a keepsake for you to treasure.

We are as passionate about fit as we are about design. All our patterns are hand drawn and edited in house to get the perfect fit on all our pieces.

Launched In Liberty's 2001

Launched In Liberty's 2001

Meet Fleur

Meet Fleur

Hello, I’m Fleur and I’m the founder and creative director of Fleur of England.

The story of Fleur of England is the culmination of a dream that began when I was a little girl. Growing up, I wore a lot of boys’ hand-me downs and as a result, I craved for anything feminine and delicate. As I got older I became fascinated by fabrics and fashion and decided to study Fashion Marketing at university.

During my time at university I became passionate about creating lingerie that looks beautiful, sensual and romantic, but which also fits beautifully too! So at the age of 25, with just a small bank loan and some big aspirations, I founded the exclusive lingerie label FleurT in 2000, and brought into being the exquisite world filled with silk and lace that is now known as Fleur of England.

As my business has grown, so has my family! I take huge delight in juggling my two worlds of ‘yummy mummy’ and ‘creative business woman’. I absolutely love what I do and am always finding ways to grow the company, I’ve made it my mission to ensure that every experience my customers have with Fleur of England is exquisite. From fabrics, design and luxury packaging to customer service, I expect nothing but the best.

"Our lingerie is designed for women by women, we understand the curves, the fit and how confidence is a game changer."

In The Press

In The Press

From Anne Hathaway on the cover of Elle, to Kourtney Kardashian being papped out and about in our boudoir bra, our luxury lingerie is a favourite with a wide variety of prestigious national and international press.

Behind The Scenes Of Resort

Behind The Scenes Of Resort

Want To Get Social?

Here at Fleur of England we love to share. It is no secret that we adore letting our customers have a sneak peek into the exclusive world of Fleur of England. We love sharing our top picks of our favourite books, recipes and fashion pieces. We also love sharing our exclusive new collections and promotions. Our blog is filled with pieces that document our travels, inspiration and current obsessions! If you want to keep up to date with the wonderful world of Fleur of England, feel free to browse our blog, follow us on Facebook, Instagram, Twitter, Tumblr and repin our images on Pinterest!

Our Bristol Home

Our Bristol Home

Our team at Fleur of England is small, but perfectly formed. We run a successful global business from our studio in Bristol. Our studio is based in a bohemian area of the city, it is from here we perfect all the design, pattern and fitting work that has enabled us to build our international reputation for leading edge design, attention to detail and supreme fit.
See our Bristol city guide here

Luxury packaging

Luxury packaging

Bloggers love Fleur of England

Bloggers love Fleur of England

Our pieces are loved by bloggers around the world. See what bloggers wear Fleur of England here.

"If it is not exquisite, it will not leave the door"

Behind The Scenes

Behind The Scenes

Made In Europe

Made In Europe

All of our garments are manufactured in the UK and Europe. The Fleur of England team work closely with manufacturers to ensure that our quality is the best in the lingerie world.

"It fits! And as you know that is a primary requirement of underwear, but it is also very gorgeous. AND BRITISH!" - Helen Mirren