Brand story


adj. [ek'skwisit] Extremely beautiful and, typically, delicate.

We live and breathe this word at Fleur of England. Your experience will be exquisite from the fit, to the packaging, to the fabric and customer service.

"If it is not exquisite it will not leave the door." Fleur, founder.

Quintessentially British

Fleur takes inspiration from our rich British heritage, of which we are exceptionally proud. View our exclusive collections made in the UK.


All of our lingerie is pure British design work. All designs are created at our studio and are unique and exclusive to Fleur of England.

Especially for you

Our lingerie is designed by women for women. And gentlemen we desire to help you to make the best decision for your loved one.

It's all in the fit

There is nothing more exquisite than to be wearing the most exceptionally fitted bra.

At Fleur of England a huge amount of resource, time and energy is poured into the fitting process. Fleur and the production team are technically trained and all patterns are produced and graded in-house to ensure you receive the best fit. For help fitting a bra enter our fitting room, learn how to fit a bra or contact our lingerie advisors.

Fleur of England is an exclusive design house, bringing luxurious fabrics, beautiful styling and exceptional fit to British lingerie.

The personal touch

Fleur personally sources beautiful fabrics each season. Her dedication to exquisite craftmanship has led her all over the world.


All of our garments are manufactured in the UK and Europe. The Fleur of England team work closely with manufacturers to ensure that our quality is the best in the lingerie world.

Celebrity Following

Fleur of England is favourite with celebrities such as Liv Tyler, Sarah-Jessica Parker, Emma Watson, Helena Christensen, Rhianna and Katy Perry to name but a few. We also enjoy regular press coverage.

The seal of approval

Fleur of England are proud to work with a growing number of loyal and esteemed global partners.

Please see the stockists page for more of our retail partners. Please contact us if you are interested in becoming a global wholesale partner of Fleur of England.