Behind the design of ‘Scarlet’ – Our Passionate New Lingerie Collection

Meet ‘Scarlet‘, my newest SS15 creation, she is fiery and confident and can entice you with her wild beauty. She is sensual and smouldering.

BLOG2

I wanted this collection to be powerful and seductive from the beginning. I thought of ‘Scarlet‘ as a person and imagined what lingerie she would wear. The colour red was an obvious choice for this Valentine’s collection, being the colour of passion. It had to be the perfect shade of red, my red obsession began, I picked a deep ruby red which I think is beautiful and confident.

I wanted to create something truly breathtaking. I decided to craft the collection using bespoke guipure embroidery, the collection is influenced by our  best-selling collections Belle De Nuit and Jasmine. I was inspired by red roses and their intricate petals when designing the embroidery, these are one of my favourite flowers and such a classic that every women loves! I absolutely adore artisan guipure, it is truly stunning and one of the most luxurious lingerie fabrics you can buy. To create the rose inspired embroidery it is a perfect choice! The embroidery is made by machine using a cotton or rayon thread, it is stitched on to acetate which is then delicately  dissolved leaving this truly bespoke embroidery.

1

As well as the beautiful bespoke embroidery used, I carefully combined it with sultry silk satin and sexy sheer invisible tulle. The silk satin hugs the body and creates the most perfect silhouette. Marry this with the most beautiful Italian tulle and you have the design ability to reveal and conceal wonderful curves on the female body. The luxury is in the detail with the beautiful silk covered buttons, meant for undoing, these are the Fleur of England touch we are known for.

Our best-selling embroidery boudoir bra is back for this collection, a bloggers favourite, perfect worn underneath a sheer shirt. The silk and lace body is also designed to be seen, wear with a high waisted skirt, for a bold look.

BLOG

This collection will certainly help any woman to create her look of love.

Visit our Pinterest for more inspiration.. Visit our Facebook for behind the scenes photos.

Love Fleur x

Fleur of England Have Been Nominated For an International Business Award

We are thrilled to reveal Fleur of England have been nominated for an International Business Award at the National Venus Business Women Awards. Last year CEO and founder Fleur Turner attended the glittering award ceremony to win the International Business Women of the Year for the region, South West. This year Fleur has been nominated  for the National award, among the seven other winners from their regions, Fleur will attend the awards on 23rd January 2015 to find out if she has won! (Fingers crossed…)

The Venus Business Women Awards were pioneered in Dorset in 2009 closely followed by the Southampton awards.  The  Awards were set up to recognise woman in the UK for all of their business achievements, whether in a small business or a larger company.  With the success of Dorset and Southampton the Venus Awards is ever expanding across the UK.

Below the glass Natwest Venus award sitting pretty in our head office from the regional finals.

Fleur of England International Business Awards winners trophy

Fingers crossed with the awards! Although we are absolutely thrilled with any outcome, it feels so good to be nominated!

Love The Fleur girls x

The First Bud of Spring – How I Designed Our New Lingerie Collection ‘Caress’

Here at Fleur of England, we had the most wonderful 2014. There have been so many exciting projects and I feel that Fleur of England has really progressed in the luxury lingerie world. That said, there is so much more to come and I am so excited to start 2015! We have an exciting year ahead with collections that will definitely transport you to a world of everlasting romance.

1

The first of our exquisite new Spring/Summer 2015 collections is ‘Caress‘. A romantic collection in a beautiful shade of dusky pink.  I selected the most elegant French eyelash lace, it has wonderful vintage feel and is made from two different yarns enabling it to have two beautiful shades of dusky vintage pink.  I teamed this delicate lace with the softest silk georgette and silk satin to create classic feminine lingerie silhouettes.  This collection is the fresh look of everlasting romance, it is the first bud of Spring for Fleur of England.

The first step for me, when I designed the ‘Caress’ collection, was the colour. Inspired by classic vintage pink and the colour of the first buds of spring, that fresh delicate shade of pink, I knew exactly the colour I wanted to find.  Finding that perfect shade was a major part of the design.  I collect fabric and paint swatches which I constantly refer to and I keep them in a treasure box in my design room – I have built up a considerable library over the last 15 years.  I sample the colours in silk first to make sure it’s exactly the perfect shade to tell the story of that collection. This shade of pink is soft and delicate with a vintage story to be told, it is feminine without being too girly, it is a grown up shade of pink.

4

The materials I choose for my collections is so important to me and something that helps to make Fleur of England such a luxury to own.  I am passionate about the exquisite luxury fabrics that I source for Fleur of England and I will only work with the best silk, satin, lycra and European laces and embroideries.  For ‘Caress‘ I chose silk georgette which is opaque and matte; the sheerness of the Georgette adds the sexy touch to my designs.  I teamed this sensual matte silk fabric with silk satin that has a luxurious high shine.  I love the play on matte and shine, the contrast is just exquisite.

Designing this collection was a pure pleasure as not only do I have the finest silks in the world to work with but my true favourite fabric, lace. I can’t get enough of it.  It is the most beautiful fabric in the world, it is rich in history and moulds to the body perfectly, the delicate holes make it incredibly comfortable to wear, it feels amazing to wear and it looks stunning by gracing womanly curves.  Of course at Fleur of England we only work with the best lace in the world and the majority of lace comes from France and is knitted on vintage looms.  The French eyelash lace used in this collection is a two-tone vintage pink that I think any lingerie connoisseur will love.

5

The silhouettes for this collection are feminine and will flatter all body types. Our Lace Balcony Bra has been constantly improved upon to create our best fitting bra yet. Thank you to all of our customers for giving us feedback on our favourite bra, we have listened to you and hope you enjoy our latest version.

This classically romantic collection is the perfect token of love. I hope you adore it!

Discover our Pinterest for more design inspiration..

Love Fleur x