We are posting live from the Big Apple where we are showing the Fleur of England line of luxury lingerie in New York City… Suzanne and Sophie share some highlights from the CURVE New York show.
It is always one of our favourite market times with our buyers. Buyers from all over the US, Canada and other more further afield places travel to the big city to look through the top lingerie ad sleepwear brands. There is a real buzz at the show as brands show their newest designs. At the Fleur of England stand we were showing AW14 as well as celebrating the success of the SS14 season so far.
We always enjoy meeting with San Francisco based Alla Prima. Below from left Sophie, Magie, Yolaida and Suzanne. Alla Prima have stocked Fleur of England for many years and their dedication to aiding women to express themselves through the ’language of lingerie’ speak directly to us as a brand.
As you can see we love to wear Fleur of England at the stand to show how our designs translate into functional outerwear… Sophie (left) wears the Belle the Nuit body suit with peplum skirt and statement necklace. Suzanne (right) wears the Pandora contour babydoll dress over a white shirt dress.
And of course we love meeting with the lingerie blogger community here at the show – their commitment to the lingerie industry and all things beautiful and crafted is a joy! Below we met with Cora The Lingerie Addict to show her through the line. She was particularly excited by a new project we have on the horizon for later this year…
Other highlights have been chatting to Amanda B from Amanda May in Canada about her wedding and her various honeymoon sets of Fleur of England lingerie. She enjoyed sifting through the AW14 rail (below) which was bursting with luxury lingerie ready for later this year! Sorry no colour photo yet – we need to keep you guessing, but we hope you are excited…
Join us on Instagram for more up-to-the-minute photos from the show and all things luxury lingerie in New York City!
Introducing ‘Esme‘ – the perfect bridal lingerie choice as the wedding season approaches, our newest Spring Summer 2014 collection. Made up of nine stunning pieces which would each make an ideal ‘something blue’ for the special day.
Designer and CEO Fleur was inspired by the colour and ornate design of fine ‘Wedgwood’ china. The pale powder duck egg blue of the Esme collection was created as the perfect shade of blue for a luxury lingerie collection. The Esme collection features stunning Italian lace with shimmering bouquets which are reminiscent of the ornate Wedgwood pattern. Wedgwood was founded in 1759 by Josiah Wedgwood, which was given the Royal seal of approval by British Queen consort. The first jasperware colour was Portland Blue, an innovation that required experiments with more than 3,000 samples… Wedgwood was obviously as obsessed with the perfect shade as we at Fleur of England are!
Our very own Marketing Manager Suzanne is getting married in June and says “I will definitely be getting something from the Esme collection as my ‘something blue’. It is such a stunning colour which looks great against any skin tone, it is really unusual but sophisticated. Now I just need to choose – for me it is between the Esme Lace Babydoll Dress, which can also be worn over a vest dress as outerwear or the Esme Silk Georgette Robe, which would be perfect to float around in on honeymoon!”
Oh how I have obsessed about this colour for over a year now! Patiently waiting until I can develop the most stunning luxury Valentines lingerie collection with this deep red…
It was tucked in my secret colour box for the last 12 months. It is the most beautiful shade of red, not too much yellow, it has the perfect amount of blue in it to make it the purest luxury. Red can sometimes be ‘tacky’ but not a Fleur of England red, it has to be exquisite! When designing a collection I always begin my creations with a colour and luxury palette.
Below is the initial mood board for Amour, where I collect ideas on colour and inspirations. You can also visit our Amour pinterest board.
Once I have obsessed about the shade of colour we then send it to our silk merchant who colour matches this with the luxury silk we have chosen. When the beautiful silk satin actually arrives back, assistant designer Sophie and I can often be seen hopping around the studio in excitement!
I begin to sketch and place my beloved collection into one of the Fleur of England moods. Amour is passionate, she is strong, confident yet elegant and beautiful. I decided to team the perfect shade of red with delicate french eyelash lace. Using our signature lace which is feminine and sexy we crafted the most beautiful shapes. I have been inspired by symmetry and the shapes made by concealing and revealing the beautiful female form. I sketch these into my beloved sketchook. You can see in the products how we have worked with symmetry with the stunning French lace panels on sheer mesh. The unique Amour lace body suit is the perfect unique choice for the daring lingerie lover. I love the two silk covered buttons at the neck and the exquisite shape. The Amour boudoir bra and bow tie briefs have 360 degree details with the sumptuous front silk tie (meant for undoing!) and the gorgeous symmetrical derriere detailing.
Once the collection has been carefully sketched we mock up the chosen designs in the studio. Some look amazing on paper but just don’t work when they are stitched together, we play with proportion and pattern shapes too, ensuring every design is perfectly proportioned with silk and lace. We spend a long time ensuring all designs are a true reflection of the brands high standard for quality and luxury. Patterns will be tweaked, cut altered and played with at this stage, everything is still development.
When we are completely happy it is carefully packed up with clear instructions and sent to our amazing sample machinist Lydia. She is incredible and we are heavily in debt to her amazing eye for accuracy and talent with a sewing machine. She is a true master! All the first samples are of such a high standard we use them for the photo shoot.
I absolutely love the Amour pictures, they show that perfect shade of red beautifully. Any Lady would love to be spoilt with Amour, Gentlemen you cannot go wrong with this shade of luxury red lingerie. Below are some of my favourites from the Valentines collection. The name says it all – ‘Amour’ – this is collection represents is pure love from colour to sketch, from to design to sample, from photoshoot to the romantic choice to buy luxury lingerie for your loved one.
I hope you love Amour as much as we have done designing and working with it!