Caviar Pinterest Competition – Your chance to win £500 of Fleur of England lingerie


In celebration of launching our new seductive Caviar collection, we are giving away £500 of the black and gold collection to one lucky pinner. To be in with a chance to win this amazing prize, you just have to follow three simple steps…

1. Follow: Become a follower of Fleur of England on Pinterest.

2. Pin: Create your luxurious black and gold lifestyle board. Pin products from our website with up to £500 total and add in luxury black and gold lifestyle pins. See our example board here.

3. Email: Email the link to your board and your chosen sizes to

T&Cs: All entrants must be following Fleur of England on Pinterest. Images must be pinned from Fleur of England website using pinning tool. (Top right on all product pages) Send a link to your board via email to by 12 midnight GMT 6th October 2014. Please include sizes required for pinned garments. The winner will win up to £500 worth of Caviar collection. Please note, only Fleur of England lingerie is included in the prize.


Shop the full collection here.

Good luck!

Love the Fleur girls x

NEW black and gold lingerie collection – Behind the design of Caviar

The Caviar collection is a luxurious and seductive new collection. Pairing together the harmonising colour combination black and gold, this collection is pure elegance.

When decadence is the order of the night, slip into the ‘Caviar’ collection. There is lashings of lavish ebony silk satin which is adorned with an intricate bespoke guipure embroidery. The bespoke embroidery is deigned by Fleur herself and is exclusive to Fleur of England. The collection features daring panels of Italian invisible tulle teamed with silk covered buttons, meant for undoing.


Fleur’s mood-board is shown above for this stunning collection. The board echoes the importance of seduction and sexiness which runs throughout this breathtaking collection. Fleur says “It was incredibly important that this black and gold collection would make its wearer feel confident, empowered and sexy”. From the start the collection had to be black and sheer sexiness, the touch of gold guipure adds pure luxury and gives modesty on the sheer pieces.

The Guipure was designed by herself, Fleur talks about the design “I was inspired by baroque opulence, the embroidery had to be ornate and intricate but also make a powerful statement, I am extremely proud of this decadent design”

Guipure comes from the French word meaning vellium or parchment. Many years ago it was originally made by lace makers on parchment which was dissolved away in a dye bath after it had been embroidered onto. The stitches have bridges between the flowers and leaves.  This holds it together and look stunning over the skin, giving it that barely there feel. Today the embroidery is made by machine using a cotton or rayon thread, it is stitched on to acetate which is then dissolved leaving this truly bespoke embroidery.  Becoming our best-selling style, guipure embroidery really adds the ‘Fleur touch’.

Below shows the ultra seductive and luxurious guipure lace eye mask, it is the finishing touch to the  Caviar collection and is perfect to indulge yourself in unadulterated opulence.


The collection includes best selling styles, the balcony, thong and suspender set, and the boudoir bra and brief, which are re-imagined with a dramatic ebony silk, highlighted with a touch of vintage gold. Together with the show-stopping body and robe, this collection is perfect for the party season or a decadent night in with champagne and caviar.

All the elastics used on this luxurious black and gold lingerie collection are made in England thirty miles from our studio, giving a Fleur edge and adds that extra British luxury. Fleur of England will take you to the next level of luxury with the French gold plated rings and slides used in this collection.


To see more inspiration behind the collection, see our Pinterest board.

Shop the collection here.

Love the Fleur girls x


Fleur of England visits Edinburgh Fringe Festival

Hello lingerie lovers! I’m Jennie and I work in customer service and production here at Fleur of England. With a Scottish theme in the Fleur headquarters, I was lucky enough to take the long bank holiday to visit the stunning city. It was great to see the city that inspired the beautiful new Edinburgh collection!


The amazing view from my hotel of Edinburgh Castle!

We were so lucky with the weather, so I was able to explore the whole city in all it’s glory, and enjoy a cocktail (or two!) in the sun. On my first day I went to go visit one of our stockists who has a lovely boutique in Edinburgh. Sarah, at Odyssey Boutique, showed me around her beautiful shop where Edinburgh was displayed pride of place. It was also so lovely to see our new Heiress and Hot Chocolate collections on display too. I couldn’t help but have a little cuddle with the shops cutest resident, Thompson the Dalmatian!


Sarah Connelly – Odyssey Boutique, Edinburgh

Edinburgh was so rich with culture and it was interesting to visit it’s many galleries and museums, a highlight for me were the amazing pieces at the National Gallery of Modern Art. I also adore the exhibition of John Byrne at the Scottish National Portrait Gallery – I always love discovering new artists.

I obviously couldn’t visit Edinburgh at this time without getting involved with the amazing Fringe Festival. There was so many things going on I was barely able to keep up with it! I booked one show to see the comedian Tony Law live. I had never seen a comedian in such an intimate atmosphere before, it was definitely an experience. He made my cry with laugher! I particularly enjoyed the constant British accent he adorned.. What I loved most about the Fringe Festival is that there was a lot a free shows going on around the streets. As you walked along you could hear bands, and street performers as well as demonstrations and circus acts! It created such a wonderful atmosphere within the city.


While in the city I had to experience some of the exciting restaurants and bars. I went to the most amazing venue for dinner called The Voodoo Rooms – it had been recommended to me by the lovely Sarah at Odyssey Boutique so I had to check it out! It was the most amazing building featuring original Victorian interiors with a slight French finesse. The scallop starter was to die for!


Scallops and Champagne, my new tartan scarf and bagpipes outside the castle!

After enjoying copious amounts of Scottish shortbread (even managed to save some to bring back for the Fleur girls!) and bagpipes, it was time to go home. Not before buying my very own tartan scarf! If you love tartan as much as I do, shop the Edinburgh collection here.

Love Jennie x